From Working Mystic to Woo Biz Coach: A Labor of Love

Evolution of Woo Biz Coach

From the beginning, it’s been my dominant intent to change the world of work.

We spend a third of our lives working. It may as well be pleasurable.


An avocation.

When I started Working Mystic, I thought the change needed to happen in corporate.

Working Mystic Home Before
However, my clients were fellow entrepreneurs. Woo Biz owners who were facing the same self-doubt they felt in the corporate world. Only now, it wasn’t masked by blame.

It was pure. Out in the open.

“I’m trying as hard as I can and the needle still isn’t moving.”

Around that time, I figured out a way to:

Get clients.

Grow my list.

Improve my copy.

Make money.

And, most of all, answer the debilitating self-doubt.

I learned this technique from my own business coach. Then I tweaked it until it became my own.

I wanted to share it. Scream it from the mountain top.

“Hey friends, I found something that ACTUALLY WORKS!”

Working Mystic circa 2014
And it did. For a while.

Clients and colleagues alike started signing clients in a week thanks to the Client Boost.

But then I felt I was talking at you, not with you.

Shouting loudly in an empty room.

I wanted to see your faces. To interact. To get back to the evolution.

Working Mystic circa 2015
For me, it’s not just about the clients and the list and the money.

It’s the avocation.

The creation.

The pleasurable expression of gifts.

We are building a new economy. So why are we using the same rules?

Why not truly bring the feminine, the soft, the divine – into our work?

Why not infuse our businesses with intuition and emotion while we structure them with systems?

So, I landed.


In a place of service.

A place with open doors to hold you as you play in this new way.

Feeling your way into your empire. Not just beating it into submission.

Your gifts are valuable.

HOW you build your business will determine the way of work for generations to come.

Will they only rely on numbers? Or will they trust their intuition to shape their avocation?

You get to create the next generation of work – Woo Businesses.

Nneka Kelly, Woo Biz Coach
Nneka works with budding holistic practitioners and Woo Biz Owners to honor your intuition while creating systems to grow your business.

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