How to Build Momentum in Your Business

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In physics, Newton’s first law of motion states:

“An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”

In other words, if you want to stop doing something that you’ve always done (like smoking) or start doing something that you haven’t (like starting a business), it’s going to take some energy.

Even simpler…

Change takes energy.

So, what do you do if you want to take on a new challenge like building a business?

Get momentum on your side.

Sure, it’s going to take energy in the beginning to build that momentum. However, when it gets going, it will propel and fuel your business.

Here’s where I see my clients making the biggest mistake.

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Fast and Fizzle

They have a business idea. Then, they take off like a bullet. A year or two later, they run out of fuel.

I call it the Fast and Fizzle approach.

You hate your job, so you’re going to start a business. You buy a domain, write a few blog posts, come up with a logo. 3 Months into it, no one’s on your blog, so you slow down.

You’ve killed your momentum.

A few months later, a co-worker pisses you off. You throw yourself into your business again…for six months.

It took even MORE energy. You burn out. You stop. You lose momentum.

The cycle continues for years. At the end, you wonder why the business isn’t working and you are UTTERLY frustrated.

Slow and Simmer

If you want to build a sustainable business, try the SLOW and SIMMER approach.

Step 1: Choose 3 small things that you can do every day no matter what.
Step 2: Practice them every day for 3-6 months.
Step 3: Celebrate your accomplishments every day. YOU DID IT!
Step 4: Watch the momentum build.
Step 5: Ride that momentum.

At first it might seem boring.

BUT, when you have a full time job, and you’re trying to start a business; you do not have large amounts of time and energy to invest in your business.

Doing 3 small things every day will help you to build momentum.

Like a rocket, you would have built enough momentum to reach escape velocity so that you can leave your day job and land solid in your business.

What 3 things can you do EVERY DAY to build your business?

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Nneka Kelly, Woo Biz Coach
Nneka works with budding holistic practitioners and Woo Biz Owners to honor your intuition while creating systems to grow your business.

2 Responses to “How to Build Momentum in Your Business

  • Love the slow and simmer technique! I’ve trained for and and ran 3 marathons. I always think of that experience because I couldn’t just up and run a marathon in a day — I had to take my time, train, and build up to that.

    Same goes for building a business! Thanks for the reminder.

  • Wow Jennifer! 3 Marathons is amazing!

    You are right though. Distance running and business building have lots in common. You need to train. Best to get a coach. Your race your pace. Breathe:-)